st patrick’s day greeting cards On any given day 5.5 million pints of Guinness, the famous Irish stout brand, are consumed around the world. But on St. Patrick’s Day, that number more than doubles to 13 million pints, said Beth Davies Ryan, global corporate-relations director of Guinness.
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“Historically speaking, a lot of Irish immigrants came to the United States and brought with them lots of customs and traditions, one of them being Guinness,” she said.
Today, the U.S. tradition of St. Patrick’s Day parades, packed pubs, and green silliness has invaded Ireland with full force, said Freeman, the classics professor.
The country, he noted, figured out that the popularity of St. Patrick’s Day was a good way to boost spring tourism.
“Like anybody else,” he said, “they can take advantage of a good opportunity.”
St. Patrick’s Day is celebrated on March 17, the saint’s religious feast day and the anniversary of his death in the fifth century. The Irish have observed this day as a religious holiday for over 1,000 years. On St. Patrick’s Day, which falls during the Christian season of Lent, Irish families would traditionally attend church in the morning and celebrate in the afternoon. Lenten prohibitions against the consumption of meat were waived and people would dance, drink and feast–on the traditional meal of Irish bacon and cabbage.
Saint Patrick, who lived during the fifth century, is the patron saint and national apostle of Ireland. Born in Roman Britain, he was kidnapped and brought to Ireland as a slave at the age of 16. He later escaped, but returned to Ireland and was credited with bringing Christianity to its people. In the centuries following Patrick’s death (believed to have been on March 17, 461), the mythology surrounding his life became ever more ingrained in the Irish culture: Perhaps the most well known legend is that he explained the Holy Trinity (Father, Son and Holy Spirit) using the three leaves of a native Irish clover, the shamrock.